Stop Drowning in Deal Noise: How to Find Quality Businesses That Actually Match Your Thesis
I spent 6 hours yesterday searching for "profitable SaaS companies under $2M revenue." Here's what I found instead.
Spoiler alert: It wasn't SaaS companies.
It was the same pizza shop somehow tagged as "SaaS" across 7 different brokers. A "profitable SaaS" that turned out to be someone's Shopify dropshipping store with $200/month revenue. And my personal favorite: a "tech company" that was literally just a guy selling refurbished iPhones out of his garage—also mysteriously categorized as "software."
Sound familiar?
The Real Problem: You Have a Thesis, But No Way to Execute It
Here's what every serious investor knows: You're not looking for just any business. You have a specific thesis.
Maybe you're targeting "profitable B2B SaaS companies with recurring revenue under $3M that serve SMBs in fragmented industries." Or perhaps it's "cash-flowing service businesses in secondary markets with owner-operator upside potential."
You know exactly what you want. The problem? The current marketplace makes it nearly impossible to find.
If you've ever tried to buy a business online, you know this painful reality: You start with a crystal-clear investment thesis and a fresh cup of coffee. Three hours later, you're questioning your sanity while clicking through your 800th irrelevant listing that has nothing to do with what you're actually seeking.
You're not drowning in a lack of deals. You're drowning in irrelevant noise.
The Hidden Gem Problem: Quality Deals Get Lost in the Chaos
I've talked to dozens of acquirers over the past year, and the story is always the same: "I know my perfect deal is out there somewhere, but I can't find it in this mess of garbage listings and duplicate posts."
The truth is, there ARE quality businesses for sale that match your exact criteria. But they're buried under:
- Duplicate listings posted across 7 different brokers
- Misleading descriptions that waste your time
- Irrelevant "opportunities" that make you wonder if someone's playing an elaborate prank
- Zero filtering for what you actually want to buy
That's exactly why we built FirmFlare.
What If You Could Just Describe Your Thesis and Get the Right Deals?
Picture this revolutionary concept: You write out your specific investment thesis in plain English, and the right opportunities automatically surface. No more manual digging. No more irrelevant listings. Just hidden gems pushed directly to you.
Here's the magic of FirmFlare in action:
Smart Search That Actually Understands Your Thesis: Type "profitable SaaS under $2M revenue with sticky B2B customers" and get exactly that. Not yoga studios. Not dropshipping stores. Not guys selling iPhones from garages.
Your Personal Deal Discovery Engine: Describe your investment criteria once—industry focus, revenue range, geography, business model—and we continuously surface new opportunities that match. It's like having a research analyst working 24/7 to find your next acquisition.
One Clean Feed, Zero Noise: We aggregate from over 1,000 sources but filter out duplicates, obvious junk, and misleading listings before they hit your screen. See that pizza shop once, not 7 times.
Daily Intelligence That Actually Helps: Get a curated email with new listings that match your saved investment theses. Only quality opportunities. No spam about crypto courses or "passive income systems."
Stop Wasting Time on Bad Listings. Start Finding Hidden Gems.
Look, you could keep spending your weekends manually sifting through junk listings, hoping to stumble across something good. Or you could let FirmFlare automatically surface the quality deals that match your specific investment criteria.
Ready to see how deal sourcing should actually work?
You can try FirmFlare right now without signing up for anything. Just describe what you're looking for and see the difference for yourself.
When you're ready to get serious—save your investment theses, get daily opportunity alerts, track promising deals—the beta is completely free. No credit card, no commitment, just smarter deal sourcing.
Try FirmFlare now (no signup required) →
Fair warning: Once you experience what deal sourcing should feel like, you'll never want to go back to the old way.
P.S. - Yes, that pizza shop story is 100% true. And no, I didn't count all of the listings by hand. FirmFlare did that for me.

Mark, Co-Founder
July 31, 2025