15-Year Digital Media Brand in Men's Lifestyle Niche

This listing presents a well-established 15-year-old digital media company operating within the Men's Lifestyle sector. The brand distinguishes itself with a unique editorial voice, featuring an all-female team addressing a male audience, which has proven highly effective in resonating with readers and attracting advertisers. The business model is built on consistent, high-quality content driving significant organic audience growth, evidenced by 150,000-200,000 monthly pageviews, with over 73% of traffic originating from mobile devices. Revenue is diversified across multiple streams, including brand partnerships (accounting for 52% of revenue), display advertising, affiliate programs, and digital product sales, supported by a strong RPM of $74. The company has achieved substantial visibility and engagement through organic SEO and content strategies, with notable growth in social media referrals (up 38% YoY), strong performance on Pinterest, and doubling of Facebook traffic. A loyal subscriber base of 15,000 with a 30% open rate further enhances direct engagement capabilities. Operations are streamlined, with 4-6 articles published weekly by a small editorial team and a social media coordinator, supported by established SOPs. Growth opportunities include expanding affiliate partnerships, content syndication, and paid marketing initiatives. The business is presented as a turnkey acquisition with clear avenues for accelerated growth.