17-Year-Old eCommerce Business Specializing in Public Records Information

This is a well-established 17-year-old eCommerce business that specializes in providing public records information to both businesses and individuals. The company offers five distinct report types, including SSN Trace and Address Search, Judgments, Conviction Records, and Corporate information. It maintains a strong relationship with its data supplier, with a vendor contract transferable nationwide. The current owner dedicates only 4-8 hours per week to operations, handling customer service, order processing, and research, indicating a highly efficient and potentially semi-absentee model. Traffic is primarily driven by search engines (72%), with additional contributions from direct (17%) and referral (7%) sources. Substantial growth opportunities exist, such as developing a new, conversion-optimized website, implementing a PPC marketing campaign, launching an aggressive email marketing strategy to the existing customer database, and building a robust affiliate marketing program. The owner is selling to pursue other business interests and will provide transitional support, documentation, and a training manual, with long-term consulting available if needed.