25-Year Established, High-Revenue Cosmetics Brand for Sale in California

Well-Established Beauty Brand

View Original Listing

Financial Details

Asking Price:
$38,800,000
Annual Revenue:
$31,296,799
Cash Flow / SDE:
$7,689,686
Profit Metric:
Cash Flow (SDE)
Valuation Multiple:
5.0x
Location:
CA, US
Source:
Date:
November 05, 2025

Key Highlights

Highly established brand with 25 years of consistent profitability and growth in the cosmetics sector.
Diversified sales channels via 40+ distributors and a rapidly growing e-commerce platform supported by 100k+ social media followers.
Strong financial performance with $7.69M SDE and the option to acquire the 16,000 SF owned real estate facility.

Description

This is a rare opportunity to acquire a highly reputable and consistently profitable cosmetics brand based in Southern California, boasting a 25-year history of success. The business operates primarily as a wholesale entity serving customers across the US and Latin America through over 40 domestic and international distributors. Furthermore, sales are boosted by an expanding e-commerce retail website, leveraging significant organic brand recognition and a growing social media presence (100,000+ followers). The operation is lean, managed by 8 full-time employees, and generates substantial cash flow ($7.69M SDE). The sale includes $135,000 in FF&E, and the buyer has the option to purchase the 16,000 sq ft owned warehouse facility. This is a turnkey acquisition positioned for immediate expansion into untapped markets.

Industry Information

Industry Description:
This listing is for a well-established, consistently profitable cosmetics company operating as a wholesale brand with strong domestic and international distribution channels, supplemented by an expanding e-commerce presence.
Classification:
Beauty & Personal Care

Operational Snapshot

Year Established:
2000
Employees:
8
Reason for Selling:
Retirement

Real Estate & Lease

Status:
Owned, Option to Purchase

Assets & Inventory

FF&E Value:
$135,000 USD
Includes FF&E:
Yes
Inventory Value:
$3,500,000 USD
Includes Inventory:
Yes

Broker Contact

Name:
Tina Zeng, MBA, Chinese Speaking
Company:
Zeal Business Brokers
Phone:
657-900-5156

Listing Details

Listing ID:
d2b7cebb-2c7f-4064-a69c-766756db2253
Source Listing ID:
2436787
Deal Status:
For Sale
Last Updated:
November 05, 2025
Currency:
USD

Features & Tags

Quality Verified This listing meets our quality criteria and standards. Verified
Tags & Categories
Cosmetics Wholesale E-commerce Brand Sale Relocatable