25-Year-Old Nutritional Supplements eCommerce Brand & Manufacturer with Proprietary Formulas

This listing presents a well-established, 25-year-old eCommerce brand and manufacturer specializing in nutritional supplements. The company has developed proprietary liquid formulas known for their superior absorption rates (96%) and excellent taste, differentiating them from competitors. With full control over the manufacturing process, inventory management, and formula development, the brand has achieved a remarkable 50% customer retention rate. The business operates on both Amazon, where it holds a leading position in its subcategory, and through its own Shopify website. The niche market for nutritional supplements is substantial and growing, projected to reach $93 billion by 2030. The business offers a diversified portfolio of 28 SKUs targeting various health concerns, with an average order value of $65. Sales are strong year-round, with a significant portion (70%) generated via Amazon FBA. The company benefits from a robust marketing presence, including significant website traffic, SEO investment, a large email database, and active social media engagement. Operations are managed by an experienced team, allowing current owners to focus on inventory and oversight. The sellers are open to retaining a minority equity stake, indicating confidence in future growth.