27-Year Home Decor & Holiday Brand with DTC & B2B Channels

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Financial Details

Asking Price:
$1,450,000
Annual Revenue:
$1,126,299
Cash Flow / SDE:
$411,445
Profit Metric:
Cash Flow
Valuation Multiple:
3.5x
Source:
Date:
September 15, 2025

Key Highlights

Established 27-year-old Home Decor & Holiday brand with a strong DTC and B2B presence.
Unique made-to-order business model with 3,200+ SKUs, manufactured in the USA.
SBA PreQualified with significant recurring revenue (25% repeat order rate) and a loyal customer base.

Description

This is an SBA PreQualified, 27-year-old Home Decor and Holiday brand that operates a unique made-to-order production model. The business serves both Direct-to-Consumer (DTC) eCommerce and Business-to-Business (B2B) wholesale channels, with sales evenly split between them. It boasts over 3,200 unique SKUs, has 3 trademarks, and is backed by over 30,000 5-star reviews. The made-to-order approach ensures efficiency, high quality, and low overhead, with products manufactured in the USA. The company has a strong customer base of 62,000 individual buyers and 2,500 B2B clients, with a 25% repeat order rate. Key employees have been with the company for years, ensuring smooth operations. The business has established partnerships with major retailers like Macy’s, Wayfair, and Kohl’s, and sells on platforms like Amazon and Etsy. The asking price is $1,450,000 with a cash flow of $411,445 and gross income of $1,126,299.

Industry Information

Industry Description:
Home Decor & Holiday Brand
Classification:
Retail

Operational Snapshot

Year Established:
1998
Employees:
4

Real Estate & Lease

Status:
Not Specified

Broker Contact

Company:
WebsiteClosers®
Email:
[email protected]
Phone:
(800) 251-1559

Listing Details

Listing ID:
075a2b77-9699-46d6-8a39-50e31949f1b7
Deal Status:
Sale Pending
Last Updated:
September 15, 2025
Currency:
USD

Features & Tags

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