9-Year-Old Amazon FBA Business: Crafting Kits, Party Supplies & Mouse Pads

This is a well-established, 9-year-old Amazon FBA business that designs and sells crafting kits, party supplies, and decorations for various occasions. Since 2019, the business has expanded into mouse pads, which now account for 60% of its revenue. The company boasts thousands of positive Amazon reviews and maintains net margins exceeding 35%. Its competitive advantages include original designs, higher quality products, strong branding, and bundled kits. The business also differentiates itself through compliance testing for international markets. The market for party supplies is substantial and projected to grow significantly. Opportunities for a new owner include expanding to new Amazon marketplaces (UAE, Saudi Arabia, Japan), developing new product lines for occasions like weddings, and offering specialized mouse pads. The business operates with a lean team, requiring only 30-40 hours per week, with support from freelancers for design, PPC, accounting, photography, and videography. Sellers offer up to two months of comprehensive training and support, including introductions to manufacturers and service providers. The owners are motivated to sell due to family priorities. Both brands hold registered trademarks in multiple regions, and products are distributed globally through Amazon FBA. The business is relocatable and home-based.