Affluent Boomer Finance-Insurance Dominant Digital Media Platform

This listing presents a unique opportunity to acquire a high-authority digital media platform specifically targeting the affluent Baby Boomer demographic, a market segment that controls a significant portion of U.S. wealth and disposable income. The platform is dominant in the finance and insurance sectors, providing valuable content and lead generation services for financial planners, RIAs, insurance providers, and wealth managers.

The platform boasts impressive performance metrics, including ~17,000 monthly active users and 29,000 monthly pageviews, with a strong growth trajectory of +24% month-over-month in users. Its SEO prowess is evident with over 817,000 Google search sessions in the past year and numerous top search rankings for highly targeted keywords. The average session duration of over 3 minutes indicates high user engagement.

Key assets include a vast content library comprising over 160,000 podcasts, 14,000 articles, and 181,000 indexed pages, supported by proprietary publishing technology and AI-powered SEO tools. Future growth opportunities are abundant, including premium sponsorships, white-label content, affiliate revenue from financial products, and the upcoming launch of a mobile app in 2025.

The acquisition price of $1,500,000 represents a cost of just $7.32 per verified user, offering a highly efficient customer acquisition cost compared to traditional methods in the finance and insurance industries. The business is currently relocatable, and the founders are available for transition support, indicating a commitment to a smooth handover. This is an ideal acquisition for financial services firms looking to gain direct access to a lucrative and engaged client base.