Amazon FBA Men's Grooming Brand with High Growth and Proprietary Products

This is a well-established Amazon FBA eCommerce brand operating in the Men's Grooming vertical, with a strong emphasis on DIY grooming products. The company has achieved significant year-over-year revenue growth of 30% since 2021, supported by a loyal customer base and a high Average Order Value (AOV) of $89. Products are proprietary, designed based on market analysis and competitor research, with trademarks secured in multiple international markets (US, CAN, EU, UK, China). The business leverages Fulfillment by Amazon (FBA) for 90% of its inventory, ensuring fast shipping. Operations are supported by a strong, remote team, allowing the owner to manage the business with minimal time commitment (around 5 hours per week). Marketing strategies include paid media on Amazon, a successful affiliate program (15% of revenue), and social media engagement on YouTube and TikTok (20% of organic traffic/sales). The business is poised for further growth through new SKU launches, global expansion on Amazon's foreign platforms, expanding sales channels (eBay, Walmart), and exploring B2B opportunities. The market trend for male grooming is robust, projected to reach $115 billion by 2028.