B2B eCommerce Promotional Products & Branding Services Business

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Financial Details

Asking Price:
$2,200,000
Annual Revenue:
$1,830,100
Cash Flow / SDE:
$610,137
Profit Metric:
Cash Flow
Valuation Multiple:
3.6x
Source:
Date:
September 15, 2025

Key Highlights

Established 30-year-old B2B eCommerce brand in the growing promotional products market.
Strong customer loyalty with a 45% repeat order rate and recurring revenue streams.
Fully operational team in place, allowing owner to work minimal hours, with significant growth potential.

Description

This listing presents a well-established B2B eCommerce brand specializing in promotional products and branding services, with a history spanning 30 years. The business has cultivated a loyal client base, including startups, mid-sized enterprises, corporations, non-profits, educational institutions, and government agencies, evidenced by a strong 45% repeat order rate. Its product offerings include personalized apparel, awards, bags, office products, and client gifts, all designed to enhance clients' branding efforts. The company is poised for future growth with plans to launch a new niche website focused on marketing specific SKUs like custom awards and trophies. The business model benefits from recurring revenue due to strong customer relationships and loyalty programs. The promotional products market is dynamic and growing, with trends towards eco-friendly and customizable merchandise. The business is supported by a trusted network of domestic and international suppliers and operates with a lean, automated structure managed by a full-time operations director and two sales representatives, allowing the owner to work minimal hours. Marketing efforts include client referrals, trade shows, paid media, organic traffic via a blog, social media, and an email campaign to over 52,000 subscribers. The business has demonstrated consistent growth, including 10% in 2024, and is positioned for further expansion.

Industry Information

Industry Description:
Promotional Products and Branding Services
Classification:
Wholesale & Distributors

Operational Snapshot

Year Established:
1995
Employees:
3

Real Estate & Lease

Status:
Not_included

Broker Contact

Company:
WebsiteClosers®
Email:
[email protected]
Phone:
(800) 251-1559

Listing Details

Listing ID:
bb260c47-2abc-4e7b-88df-64e85840eb30
Source Listing ID:
WC 3623
Deal Status:
For Sale
Last Updated:
September 15, 2025
Currency:
USD

Features & Tags

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