Baby & Children's Furnishings eCommerce Store

This is a 10-year-old premier online retailer specializing in high-end, heirloom-quality children’s furniture, art, rugs, lighting, décor, gifts, and baby gear. The business boasts strong sales volume, a significant repeat customer base of 40%, and an established online reputation, having been featured in numerous well-known publications. It offers a vast product catalog with 46,000 SKUs and an average order value of $220. The operational model is primarily drop-ship (80%), with 10% just-in-time and 10% internally fulfilled. Sales are generated 75% online and 25% via phone. The company maintains strong relationships with 390 vendors and specialty manufacturers. Operations are managed by two owners overseeing supplier relationships, with the day-to-day handled by 10 full-time and 1 part-time employee. The business requires approximately 3,000 square feet of operational space. Marketing channels include search engines (32%), pay-per-click (35%), direct traffic (15%), referrals & social media (10%), and shopping engines (8%). The customer database is extensive, with approximately 220,000 customers, complemented by a strong social media presence including 45,000+ Pinterest followers and 36,000+ Facebook fans. The target demographic is affluent females aged 25-50, who are pregnant or parents. High growth opportunities are identified in expanding PPC marketing, implementing an aggressive email program, developing a mobile-responsive website, launching an affiliate marketing campaign, expanding to platforms like eBay, and creating offline marketing initiatives for gift registry services. The owners are selling due to relocation outside the U.S. and will provide strong transitional support tailored to the buyer's needs.