Baby & Toddler Products E-commerce Store

This is a nine-year-old e-commerce business offering a wide selection of mid-to-premium baby and toddler products, including strollers, car seats, diaper bags, toys, and personal care items. The business boasts a high average order value of $320, with 98% of orders processed online. It features keyword-rich domain names and a user-friendly website platform integrated with shipping, order processing, and marketing tools. A strong social media presence and a marketing database of over 43,000 customers, newsletter subscribers, and followers are key assets. The business is run by two owners who each dedicate 20-30 hours per week, with no employees. Significant growth opportunities exist, such as adding higher margin products, implementing a drop-ship model, expanding Amazon presence, and investing further in SEO and PPC. The owners are selling due to other business interests and will provide three weeks of transitional support.