Branded eCommerce Business - Tactical Laser Sighting Products

This is a branded eCommerce business specializing in high-quality, trademarked laser sighting products for the tactical market. The company offers a line of 5 US-based SKUs designed to improve shooter accuracy and reduce ammunition costs. With a remarkable Year-over-Year growth rate of 238% and an increasing Average Order Value from $54 to $61, this business has successfully captured a loyal customer base among hunters, shooters, and collectors. The market for these products is substantial and projected for continued growth. The company leverages a strong social media presence (over 12,000 Instagram followers, 38,000+ on Facebook) and video marketing to drive both organic and paid traffic. Customer engagement through surveys helps inform future product development. Peak sales occur during hunting seasons (January and August), and the customer demographic is expanding to include more women (20% of base).