Children's Toy and School Supply eCommerce Business

This is a sold listing for a 10-year-old Children's Toy and School Supply eCommerce Company that was asking $13,250,000. The business offered over 16,000 SKUs, with a 50/50 split between stocked and drop-shipped items. Sales were conducted through its website, Amazon, and eBay, with an average order size of $65. The company maintained good relationships with 12 suppliers. The listing noted substantial increases in profit and sales, concluding the school and online shopping season strongly in Q4. The business was transferable anywhere within the U.S. It boasted a database of over 425,000 customers, with approximately 20% repeat customers. The customer base was primarily women, though the school supplies segment was a growing B2B market. The business featured a strong, memorable, and keyword-rich domain name, with 60% of traffic driven by search engines and direct traffic, complemented by a significant percentage from shopping engines. The owner was selling due to retirement and offered strong transition support.