Customized Apparel & Accessories eCommerce Store

This is a well-established, ten-year-old e-commerce business focused on customized apparel and accessories for men, women, and children. The company offers a diverse range of over 100 SKUs, including popular items like hoodies, t-shirts, bags, and hats. All orders are conveniently drop-shipped by suppliers, minimizing operational overhead. The business benefits from a substantial customer database of 182,000 individuals, ripe for marketing efforts, and caters to both individual ($75 average order size) and corporate ($1,000 average order size) clients. The owner currently dedicates approximately 30 hours per week, supported by two part-time employees. Operations are lean, requiring only about 150 square feet and can be managed from a home base. The business enjoys excellent organic traffic, with 45% of sales from search engines and 20% from direct traffic, complemented by referrals and social media. It has attracted high-profile corporate and celebrity clients, underscoring its successful business model. Numerous growth opportunities exist, including expanding product offerings, implementing PPC and email marketing campaigns, developing affiliate and social marketing strategies, and leveraging platforms like eBay and comparison shopping engines. The owner is selling due to family obligations and will provide strong transitional support.