E-commerce Amazon Business with 5 Diversified Brands

This listing presents a well-established Amazon FBA e-commerce business, launched in 2017, comprising a diversified portfolio of five distinct brands. Operating under a single Amazon Seller Account, the business offers a robust selection of 100 ASINs across categories such as novelty products, kids crafts, art supplies, and patio products, with 99% of sales generated through the US Amazon marketplace. The owners have successfully identified and served niche market opportunities, resulting in high-quality products, reduced competition, lower advertising costs, and excellent customer feedback, evidenced by an average review score of 4.5 stars from over 10,000 reviews. The business has demonstrated consistent year-over-year Seller's Discretionary Earnings (SDE) growth. Key assets include a low operational workload of approximately 20 hours per week, managed by the owner with support from independent contractors, significant SKU diversity to mitigate revenue concentration, and established brand registry for all five brands. Growth opportunities are present through leveraging the owner's product sourcing strategy, expanding sales channels beyond Amazon (a Shopify store exists), and potential international market expansion. The business is relocatable and includes management willing to stay post-acquisition. Real estate is not included.