Eco-friendly Pet Toys Business for Sale - Handmade, E-commerce (Amazon, Chewy, Shopify)
Honest Pet Products
Financial Details
- Asking Price:
- $20,000
- Annual Revenue:
- $22,097
- Cash Flow / SDE:
- $22,097
- Profit Metric:
- Gross Revenue
- Valuation Multiple:
- 0.9x
- Location:
- Oshkosh, WI, US
- Source:
- Date:
- October 12, 2025
Key Highlights
Description
This is an established eco-friendly pet products company specializing in handmade dog and cat toys crafted from natural, non-toxic materials like hemp, wool, and cotton. Founded in 2021, the business has cultivated a strong brand identity and a loyal customer base committed to sustainability. Products are handcrafted by artisans in the USA, Nepal, and India, ensuring quality and ethical sourcing. The company boasts a significant online presence, selling through major e-commerce platforms including Amazon, Chewy, Shopify, and Faire. The sale includes valuable assets such as inventory valued at $23,000, registered trademarks, established supplier relationships, and digital assets including social media accounts and an email marketing platform. The business is located in Oshkosh, Wisconsin. Opportunities for growth include bringing fulfillment in-house, expanding Amazon advertising, enhancing social media marketing, and growing wholesale channels. The seller is motivated by a shift in focus to other core businesses and the need for a U.S.-based operation, offering 3 months of transition support.
Industry Information
- Industry Description:
- Pet Products, E-commerce, Handmade Goods
- Classification:
- Retail
Operational Snapshot
- Year Established:
- 2021
- Employees:
- 0
- Reason for Selling:
- Seller's focus has shifted to other core businesses, and this venture requires a U.S.-based operation.
Real Estate & Lease
- Status:
- Not_disclosed
Assets & Inventory
- Inventory Value:
- $23,000 USD
- Includes Inventory:
- Yes
Broker Contact
- Name:
- Kateryna Luhovyk
Listing Details
- Listing ID:
- 4ad9a10e-c798-4f6b-8232-691f846f0f6a
- Source Listing ID:
- 2418011
- Deal Status:
- For Sale
- Last Updated:
- October 12, 2025
- Currency:
- USD