Eco-friendly Pet Toys Business for Sale - Handmade, E-commerce (Amazon, Chewy, Shopify)

Honest Pet Products

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Financial Details

Asking Price:
$20,000
Annual Revenue:
$22,097
Cash Flow / SDE:
$22,097
Profit Metric:
Gross Revenue
Valuation Multiple:
0.9x
Location:
Oshkosh, WI, US
Source:
Date:
October 12, 2025

Key Highlights

Established eco-friendly pet toy business with a loyal customer base.
Strong e-commerce presence on Amazon, Chewy, Shopify, and Faire.
Includes $23,000 in inventory, trademarks, and established digital assets.

Description

This is an established eco-friendly pet products company specializing in handmade dog and cat toys crafted from natural, non-toxic materials like hemp, wool, and cotton. Founded in 2021, the business has cultivated a strong brand identity and a loyal customer base committed to sustainability. Products are handcrafted by artisans in the USA, Nepal, and India, ensuring quality and ethical sourcing. The company boasts a significant online presence, selling through major e-commerce platforms including Amazon, Chewy, Shopify, and Faire. The sale includes valuable assets such as inventory valued at $23,000, registered trademarks, established supplier relationships, and digital assets including social media accounts and an email marketing platform. The business is located in Oshkosh, Wisconsin. Opportunities for growth include bringing fulfillment in-house, expanding Amazon advertising, enhancing social media marketing, and growing wholesale channels. The seller is motivated by a shift in focus to other core businesses and the need for a U.S.-based operation, offering 3 months of transition support.

Industry Information

Industry Description:
Pet Products, E-commerce, Handmade Goods
Classification:
Retail

Operational Snapshot

Year Established:
2021
Employees:
0
Reason for Selling:
Seller's focus has shifted to other core businesses, and this venture requires a U.S.-based operation.

Real Estate & Lease

Status:
Not_disclosed

Assets & Inventory

Inventory Value:
$23,000 USD
Includes Inventory:
Yes

Broker Contact

Name:
Kateryna Luhovyk

Listing Details

Listing ID:
4ad9a10e-c798-4f6b-8232-691f846f0f6a
Source Listing ID:
2418011
Deal Status:
For Sale
Last Updated:
October 12, 2025
Currency:
USD

Features & Tags

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