eCommerce Brand - Wine Racks, Accessories & Custom Cellars - Global Sales

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Financial Details

Asking Price:
$2,520,000
Annual Revenue:
$1,681,908
Cash Flow / SDE:
$558,585
Profit Metric:
Cash Flow
Valuation Multiple:
4.5x
Source:
Date:
September 15, 2025

Key Highlights

Established eCommerce brand with a strong global presence in the wine rack, accessories, and custom cellars niche.
Demonstrates significant year-over-year growth and high customer repeat business, with substantial expansion opportunities in new markets (US, Canada, Europe) and sales channels (Amazon, wholesale).
Unique FSC certification for timber sustainability, proprietary manufacturing agreements, and a lean operational model with a remote team, offering strong defensibility and scalability.

Description

This is a thriving eCommerce business specializing in high-quality wine racks, accessories, and custom cellars. Established in 2015, the company has achieved significant year-over-year growth and dominates the wine rack niche in Australia, with successful expansions into New Zealand and the UK. The brand is distinguished by its superior product quality, lifetime durability, and exclusive FSC certification for timber sustainability, appealing to environmentally conscious consumers. Operations are streamlined with 3PL facilities in NZ and UK, and transitioning in Australia, enabling a fully remote team. The business has strong supply chain agreements with exclusive manufacturing in China using FSC-certified New Zealand timber. Current owner involvement is minimal (5 hours/week). Significant growth potential exists through expansion into the US market, leveraging Amazon sales channels globally, and developing wholesale partnerships with mass retailers. The business requires capital injection for stock to meet demand and further 3PL setup in new regions. This is a highly scalable opportunity with multiple avenues for revenue growth.

Industry Information

Industry Description:
eCommerce Brand in the Wine Racks, Accessories & Custom Cellars Vertical
Classification:
Retail

Operational Snapshot

Year Established:
2015
Employees:
5

Real Estate & Lease

Status:
Not Included

Broker Contact

Company:
Website Closers®
Email:
[email protected]
Phone:
(800) 251-1559

Listing Details

Listing ID:
e59689ee-20c8-4fcc-bcd1-2f3ccca33153
Source Listing ID:
WC 2813
Deal Status:
Sale Pending
Last Updated:
September 15, 2025
Currency:
USD

Features & Tags

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