eCommerce Maternity Nursing & Bras Brand (FBA)

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Financial Details

Asking Price:
$6,900,000
Annual Revenue:
$10,300,000
Cash Flow / SDE:
$1,650,000
Profit Metric:
SDE/adj. EBITDA
Valuation Multiple:
4.2x
Location:
US
Source:
Date:
September 15, 2025

Key Highlights

Established eCommerce brand specializing in maternity nursing and bras.
Strong revenue growth ($10.3M LTM) with healthy SDE/adj. EBITDA ($1.65M).
Significant growth potential through geographic expansion, new product launches, and channel diversification beyond Amazon.

Description

This is a well-established eCommerce brand specializing in maternity nursing and bras, operating exclusively on the US Amazon marketplace via Fulfillment by Amazon (FBA). The business has demonstrated impressive revenue growth, achieving $10.3 million in Last Twelve Months (LTM) revenue and $1.65 million in SDE/adjusted EBITDA, with a healthy margin of 16%. The brand offers 10 distinct listings with an average customer rating of 4.4 stars. While the current repeat purchase rate is 10%, there is significant untapped potential for growth. The owner is motivated to sell due to family reasons, presenting a prime opportunity for a buyer to leverage existing success. Future growth avenues include geographic expansion, launching new products, and diversifying sales channels beyond Amazon. Management is willing to stay on to ensure a smooth transition. The business is relocatable.

Industry Information

Industry Description:
eCommerce (FBA) Maternity Nursing & Bras Brand
Classification:
Online & Technology

Operational Snapshot

Reason for Selling:
Family Reasons

Real Estate & Lease

Status:
Not_included

Listing Details

Listing ID:
3ae35582-242d-4291-ad7a-b890dbba382b
Deal Status:
For Sale
Date Posted:
June 13, 2023
Last Updated:
September 15, 2025
Currency:
USD

Features & Tags

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