Established 10+ Year Amazon FBA Brand in Personal Care Niche

This is a well-established Amazon FBA business operating in the Personal Care niche, specializing in high-demand skin-related products. Founded in late 2014, the brand has demonstrated reliable performance and strong customer satisfaction, evidenced by a hero product with over 1,000 reviews. The operation is exceptionally lean, requiring only about one hour per day from the owner for oversight, PPC optimization, and inventory management. Fulfillment is primarily handled via FBA. The business serves a dual market (US 66%, UK 33%) and maintains healthy margins (23% average profit margin). Significant growth opportunities exist by expanding product lines and implementing active social media marketing strategies.