Established Amazon FBA E-commerce Business for Sale in Utah with Significant Optimization Potential

This listing presents a seasoned Amazon FBA business established in 2012, characterized as a 'Fixer Upper' with substantial untapped growth potential. The company offers a diverse product portfolio across health, home, and preparedness niches, benefiting from established organic sales and premium margins. Operations are streamlined using FBA combined with a cost-effective 3PL arrangement in Salt Lake City. The primary opportunity lies in optimizing neglected marketing channels (PPC, listing content) and expanding into untapped markets like Canada and Walmart. Buyers should note the significant inventory value ($360k+) available separately and a specific product line carrying minor Amazon policy risk that requires strategic management or platform diversification.