Established Amazon FBA E-commerce Business with $341K SDE and Significant Optimization Potential

This listing presents a compelling 'fixer-upper' opportunity within the Amazon FBA space, boasting 13 years of operational history and $341,000 in Seller's Discretionary Earnings (SDE) against a $499,000 asking price. The business features a diverse portfolio across health and home niches, with several established products enjoying strong organic sales and high customer ratings. The current seller has not optimized marketing or cost structures, leaving substantial low-hanging fruit for a sophisticated operator to immediately implement PPC strategies, A+ content, and relaunch tactics. Operations are streamlined using FBA combined with a cost-effective 3PL provider. While there is some policy risk associated with one product line (Sani Bot), the seller offers flexibility on inventory purchase terms and transition support. Massive growth potential exists by expanding sales channels beyond the current U.S. Amazon focus into Canada, Walmart, and Wayfair.