Established Amazon FBA eCommerce Brand - Fragrances & Health/Beauty

This listing presents a well-established Amazon FBA eCommerce brand with six years of proven success in the lucrative Fragrances, Health & Beauty markets. The business specializes in a wide array of perfumes, health and beauty aids, and personal care products, with perfumes forming the core of its revenue. Operating primarily through Amazon (95% of sales), the brand has secured a strong market position and boasts a loyal customer base, evidenced by a 25% repeat order rate and a 99% positive review score. The company has achieved significant growth, including a 36% annual revenue increase and a 27% Net Profit CAGR, without a structured digital marketing program, indicating substantial untapped potential for a new owner. The operational infrastructure includes a 7,000-square-foot warehouse and established fulfillment relationships with Amazon FBA and Walmart Fulfillment Services. Inventory levels are maintained between $1.2 million and $1.5 million, supported by strong partnerships with ten top-tier authorized distributors. A team of six full-time employees manages day-to-day operations, allowing the owner to focus on strategic aspects. Growth opportunities include expanding into adjacent health and wellness categories, increasing penetration on platforms like Walmart, and implementing a digital marketing strategy. This turnkey operation offers immediate profitability and strong scalability.