Established E-commerce Educational Toy Brand for Sale in NYC

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Financial Details

Asking Price:
$88,000
Annual Revenue:
$165,000
Cash Flow / SDE:
$45,000
Profit Metric:
Cash Flow (SDE)
Valuation Multiple:
2.0x
Location:
New York, NY, US
Source:
Date:
October 19, 2025

Key Highlights

Established brand since 2017 with strong product reviews and consistent repeat customers.
Multi-channel sales presence via Amazon and Walmart.
Sale includes valuable IP (trademarks, molds) and 8 weeks of seller training.

Description

A thriving, established educational toy brand operating since 2017, specializing in magnetic construction sets promoting STEM learning. The business leverages strong online sales channels, including Amazon and Walmart, generating $165,000 in gross revenue and $45,000 in SDE. The sale is comprehensive, including registered trademarks, proprietary molds, packaging designs, supplier relationships, and finished inventory valued at $12,000. Operations are managed efficiently from a small leased space in New York, NY. This opportunity is ideal for a growth-oriented buyer looking to expand product lines or distribution channels, supported by 8 weeks of comprehensive training from the seller.

Industry Information

Industry Description:
This is an established online retail business specializing in educational, STEM-focused magnetic construction toys, selling primarily through major e-commerce platforms like Amazon and Walmart.
Classification:
Retail

Operational Snapshot

Year Established:
2017
Employees:
2
Reason for Selling:
Transitioning to new opportunities

Real Estate & Lease

Status:
Leased
Monthly Rent:
$1,500 USD

Assets & Inventory

FF&E Value:
$6,500 USD
Includes FF&E:
Yes
Inventory Value:
$12,000 USD
Includes Inventory:
Yes

Broker Contact

Name:
Bong Merritt
Phone:
212-225-7688

Listing Details

Listing ID:
7926e385-2d67-4fa0-8e59-56cb6064ebdc
Source Listing ID:
2429862
Deal Status:
For Sale
Last Updated:
October 19, 2025
Currency:
USD

Features & Tags

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