Established eCommerce Business Selling Custom Lighting Kits for LEGO Enthusiasts
Game of Bricks
Financial Details
- Asking Price:
- $3,500,000
- Annual Revenue:
- $3,769,622
- Cash Flow / SDE:
- $508,469
- Profit Metric:
- EBITDA
- Valuation Multiple:
- 6.9x
- Location:
- Tallinn, EE
- Source:
- Date:
- November 05, 2025
Key Highlights
Description
Game of Bricks is a highly profitable, established eCommerce business specializing in premium lighting kits and accessories for LEGO enthusiasts worldwide. Founded in 2019, the company has demonstrated robust, consistent growth, achieving $3.77M in revenue in 2024 with a strong EBITDA of $508K. The business benefits from a strong online presence (DA 28), strategic content creator partnerships generating millions of views, and remarkable customer loyalty evidenced by a 21% return rate among its 192,000 customers. The owner is selling due to achieving financial freedom and pursuing further studies. Significant growth opportunities exist through planned product line extensions (custom boxes, canvases) and expanding fulfillment capabilities into the EU and USA. The sale includes 3 months of seller support.
Industry Information
- Industry Description:
- This is a specialized eCommerce business operating within the niche market of hobby accessories, specifically focusing on high-quality lighting kits and accessories for LEGO sets.
- Classification:
- Online & Technology
Operational Snapshot
- Year Established:
- 2019
- Employees:
- 5
- Reason for Selling:
- Achieved financial freedom and focusing on studies.
Real Estate & Lease
- Status:
- Not Applicable
Broker Contact
- Name:
- Nikita Parnikovas
Listing Details
- Listing ID:
- c2c60caf-7929-4187-a1b0-d2c21fb8a0cc
- Source Listing ID:
- Ad#:2322004
- Deal Status:
- For Sale
- Last Updated:
- November 05, 2025
- Currency:
- USD