Established Educational Toys E-commerce Business

This is a 9-year-old e-commerce business specializing in educational toys for children aged newborn to 12 years. The store offers a wide selection of high-quality, safe, and fun toy products, with over 2,000 SKUs available during peak holiday seasons and 800 currently active. The average order value is $25, with a 15% repeat customer rate. Fulfillment is primarily handled internally (85%), with 14% fulfilled by Amazon and 1% drop-shipped. The owner currently dedicates approximately 5 hours per week to supervising and managing the operation, and the business employs 1 person. The listing indicates this is a distressed business requiring a new tactical marketing plan and dedicated owner focus to restore it to its previous sales peak of $1.8 million. Products are marketed through a main online storefront that is fully integrated with channels including Amazon, Google Products, NewEgg, Buy.com, and Sears.com. The business maintains strong relationships with its suppliers and has a customer database of 30,000 individuals. Significant growth and profit improvement opportunities exist, such as utilizing Amazon FBA for order fulfillment, adding new products, investing in SEO and paid advertising, and implementing an aggressive email marketing program. The owner is selling to pursue a new career opportunity and will provide strong transitional support tailored to the buyer's needs.