Established Fitness Brand with Automated Ecommerce Operations

This is an analysis of an established e-commerce business in the fitness niche with a proven track record of $1.8M in revenue and $596K in net profit over 3.5 years. The business features a high-demand hero product addressing a specific pain point for weightlifters. Operations are streamlined with automated 3PL fulfillment and minimal owner involvement. Key opportunities include product line expansion and diversification of marketing channels. The sale includes all digital assets and a customer list of over 40,000.