Established Health & Wellness eCommerce Brand

This is a well-established, 25-year-old e-commerce business specializing in the manufacturing and online retail of high-quality nutritional supplements. The business boasts a diverse product catalog of 50 SKUs, with an average order value exceeding $100, and a robust customer database of over 20,000 individuals. Its online presence is strong, supported by a memorable, keyword-rich domain name and a diversified traffic generation model, with 50% from direct traffic and 33% from organic search. The owner currently dedicates approximately 40 hours per week to supervision, with day-to-day operations managed by a team of 3 full-time employees. The business offers numerous avenues for expansion, including the addition of new manufactured product lines, sourcing additional products from suppliers, implementing PPC marketing, expanding to Amazon, developing an affiliate program, and pursuing international markets. This is a turn-key operation, with strong transitional support offered to the new owner. The business can be operated from anywhere within the U.S. The owner is selling to pursue a change after over 25 years in the nutritional supplement industry.