Established Natural Beauty eCommerce Brand with Multi-Channel Distribution and High Repeat Customer Rate

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Financial Details

Asking Price:
$800,000
Annual Revenue:
$531,782
Cash Flow / SDE:
$194,547
Profit Metric:
Cash Flow
Valuation Multiple:
4.1x
Location:
CA
Source:
Date:
October 28, 2025

Key Highlights

Highly loyal customer base with 50% of DTC revenue generated from repeat customers via organic strategies.
Established multi-channel distribution including wholesale revenue through 400-500 high-profile retail stores.
High margin private label division offers scalable B2B revenue through custom formulation and white labeling.

Description

This is an opportunity to acquire a trademarked, established Natural Beauty eCommerce brand operating on a highly profitable three-stream model: DTC (Shopify), B2B Wholesale (400-500 high-profile retail accounts), and a high-margin Private Label division. The business boasts exceptional customer loyalty, evidenced by 50% of DTC revenue coming from repeat customers, all driven by organic marketing efforts resulting in an extremely low CAC of $1.40. Financial strength is demonstrated by TTM Cash Flow of $194,547 USD against $531,782 USD in revenue, yielding a 37% net profit margin. Founded in 2017, the brand has award-winning products and significant growth potential through expanding marketplace presence (Amazon, TikTok Shop) and scaling its subscription model.

Industry Information

Industry Description:
This business operates within the highly competitive yet expanding Clean Beauty sector, focusing on natural, vegan hair and skincare products. It utilizes a three-pronged revenue model including Direct-to-Consumer (DTC) via Shopify, robust B2B wholesale distribution to high-profile retail accounts, and a high-margin private label division.
Classification:
Beauty & Personal Care

Operational Snapshot

Year Established:
2017

Real Estate & Lease

Status:
Not_applicable

Assets & Inventory

Includes Inventory:
No

Listing Details

Listing ID:
f44e4647-798f-47f2-ac60-e246ecb11639
Source Listing ID:
13796
Deal Status:
For Sale
Date Posted:
October 27, 2025
Last Updated:
October 28, 2025
Currency:
USD

Features & Tags

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