Established Pet Products eCommerce Store with Strong Brand and Growth Potential

This is a well-established, 6-year-old eCommerce business specializing in private label pet products, including dog, cat, and aquarium supplies. The business boasts a strong, keyword-rich domain name and offers a diverse product catalog with 540 SKUs and an average order value of $56. Operations are primarily in-house fulfillment (90%), with a small portion drop-shipped (10%). The company maintains strong relationships with 12 private label vendors. The owner currently manages supplier relationships and purchasing, while 9 full-time employees handle other operational tasks. The business operates from approximately 10,000 square feet. Sales channels are diversified, with 60% generated through the company's website and 40% through Amazon. Significant growth opportunities exist, including expanding SKU offerings, increasing PPC marketing, and venturing into Amazon FBA and other marketplaces like eBay and Walmart. The business is presented as a complete turn-key operation, with the owner offering comprehensive transactional support tailored to the buyer's needs. The owner is selling to pursue other business interests.