European Custom Jewelry eCommerce Brand

This listing presents a well-established European eCommerce brand operating within the highly sought-after custom and personalized jewelry vertical. The business model empowers customers to design their own jewelry pieces, incorporating personal texts, names, and images, offering a vast array of customization options across 85 SKUs. Initially launched in the Netherlands, the brand successfully expanded into Sweden, Denmark, and Norway. The operation leverages a robust dropshipping model, eliminating the need for warehousing and associated costs, allowing the owner to focus on growth. Fulfillment is managed by a third-party logistics provider that handles order processing, production coordination with manufacturers, and shipping directly to customers. The company maintains strong relationships with its suppliers, particularly one responsible for 70-80% of products, ensuring consistent quality and professional service. Sales volume fluctuates seasonally, with daily orders ranging from 50-100, jumping to 300-400 during the holiday season. Digital marketing, comprising Meta ads, Pinterest ads, and email marketing (leveraging a database of over 70,000 subscribers), accounts for approximately 80% of sales. The asking price is $1,266,000, with reported sales of $1,665,768 and cash flow of $422,135.