German Home & Equipment eCommerce Business with Amazon FBM/FBA and Shopify

This is a German-based eCommerce business operating in the Home & Equipment niche, specifically focusing on the rapidly growing residential solar market. The business leverages multiple monetization channels including Amazon FBM (31% of revenue), B2B wholesale (30%), Amazon FBA (22%), and direct-to-consumer (DTC) sales via Shopify (17%). It boasts a strong net profit margin of 51% and a low TACoS (Total Advertising Cost of Sales) of 1%. Products are manufactured by a single supplier in China and fulfilled from a rented warehouse in Germany for non-FBA orders, managed by one part-time employee. The business serves both individual consumers and commercial clients. Recent improvements include a VAT exemption on B2C sales effective January 2025. Growth opportunities lie in expanding to new international Amazon marketplaces, developing more wholesale partnerships, and enhancing direct sales marketing efforts. The business was established on March 1, 2021.