Health & Wellness eCommerce Business

This is an established 8-year-old e-commerce business specializing in practitioner-grade vitamins, supplements, and beauty products. It offers over 30,000 products from more than 450 brands, with an average order value of $75 and a significant 31% repeat customer rate. The business boasts a large customer database of over 100,000 contacts for marketing. Operations are lean, requiring minimal physical space (200-300 sq ft) and managed by the owner (20-30 hrs/week) and one remote employee. The business utilizes a just-in-time delivery model for 90% of orders. Significant growth potential exists through expanding product offerings, entering major online marketplaces (Amazon, eBay, Walmart), and investing in SEO and PPC marketing. The seller offers comprehensive transitional support.