Hunting, Tactical & Outdoor Optics eCommerce Store

This is a 4-year-old, niche eCommerce business specializing in hunting, tactical, and outdoor optics, sights, and related accessories. The business operates on a 100% dropship model, leveraging a strong, keyword-rich domain name and US-based suppliers offering over 1,500 SKUs. It boasts a substantial customer database of over 85,000 individuals, ripe for marketing campaigns. Operations are highly automated, requiring only 25-30 hours per week from the owner. Significant growth opportunities exist by adding vendors and SKUs, implementing aggressive SEO and email marketing strategies, and developing an affiliate program. The owner is selling to focus on other business ventures and will provide strong transitional support tailored to the buyer's needs. Vendor contracts are transferable within the U.S.