Kids' Eyewear eCommerce Brand with In-House Optical Lab

This is a well-established 12-year-old eCommerce brand operating in the prescription glasses industry, specializing in bendable, Italian-made eyewear for babies and children. The company offers a unique product line including unbreakable sunglasses, sports glasses, and prescription eyewear, known for being lightweight and durable. They operate an in-house, full-service optical lab, ensuring quality control and efficient operations from their 6,800-square-foot facility. The brand boasts a strong customer loyalty with a 40% repeat customer rate and over 10,000 5-star reviews. Sales are generated through multiple channels, including a Shopify storefront (70%), wholesale (10%), Amazon (10%), and international distribution (10%) across 10 countries. The business is managed by two owners overseeing product development, finance, inventory, marketing, and customer service, supported by a team of 8 employees. Significant growth opportunities exist in expanding Amazon presence, bringing fulfillment in-house, developing retail and distribution channels, and penetrating optometry outlets. The brand also holds an exclusive license for a major eyewear brand, offering further promotional potential.