Major Snow Sports eCommerce Store

This is a seven-year-old, well-established eCommerce business specializing in snow sports accessories (skiing, snowboarding, snowshoeing) and helmets for active sports. The business boasts a strong Internet presence, with the majority of sales driven by organic traffic, shopping engines (Amazon, MSN Shopping, etc.), and search engines (Google, Yahoo, etc.). It features 3,600 SKUs on its websites and leverages a simple, efficient outsourced inventory control and warehousing model, with 99% of orders fulfilled from in-house inventory. Customer service and the 877 number are also outsourced. The business has cultivated a substantial customer database of approximately 50,000 names and maintains a robust affiliate program with around 3,500 affiliates contributing to customer acquisition. The operation is home-based and can be relocated anywhere in the US. All supplier contracts are transferable, and strong transition support and training are provided to the new owner. The owners are selling due to retirement.