Men's Fragrance eCommerce Brand with Proprietary Formulas and Strong Growth

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Financial Details

Asking Price:
$35,000,000
Annual Revenue:
$43,986,520
Cash Flow / SDE:
$10,178,697
Profit Metric:
Cash Flow
Valuation Multiple:
3.4x
Location:
US
Source:
Date:
September 15, 2025

Key Highlights

Rapidly scaling, direct-to-consumer eCommerce brand in the Men's Grooming and Fragrance industry with 209% YoY growth.
Proprietary, scientifically formulated products manufactured in the USA, offering a competitive advantage.
Strong digital presence with diversified sales channels (Shopify, Amazon, TikTok Shop) and a large customer database (2M+ subscribers).

Description

This listing presents a rapidly scaling, direct-to-consumer (DTC) eCommerce brand specializing in men's grooming and fragrance, particularly pheromone-based colognes and scientifically formulated skincare. Established in 2022, the business boasts impressive growth metrics, including 209% year-over-year revenue growth, a $111 Average Order Value (AOV), and over 1,000 daily orders. Key differentiators include proprietary formulas developed with scientific expertise and a significant advantage from 95% U.S. manufacturing, ensuring quality control and supply chain stability. The brand operates 100% online with remote operations, utilizing third-party logistics (3PL) and Fulfillment by Amazon (FBA) for efficient order fulfillment. Sales channels are diversified across a high-performing Shopify website, an established Amazon storefront, and a growing TikTok Shop, supported by robust digital advertising and a substantial email/SMS marketing engine with over 2 million subscribers and 2.2 million unique monthly visitors. The company maintains approximately $400,000+ in inventory. A dedicated remote team is available post-acquisition. The business is well-positioned in a growing market with opportunities for SKU expansion, international market entry, B2B development, and subscription models. It also emphasizes eco-conscious, cruelty-free production.

Industry Information

Industry Description:
Direct-to-consumer eCommerce brand in the Men’s Grooming and Fragrance industry, specializing in pheromone-based cologne and skincare.
Classification:
Beauty & Personal Care

Operational Snapshot

Year Established:
2022

Real Estate & Lease

Status:
Not_included

Assets & Inventory

Inventory Value:
$400,000 USD
Includes Inventory:
Yes

Broker Contact

Company:
WebsiteClosers.com
Email:
[email protected]
Phone:
800-251-1559

Listing Details

Listing ID:
84b36f5a-b930-4ead-9f9d-f2086e679b7c
Source Listing ID:
WC 3665
Deal Status:
For Sale
Last Updated:
September 15, 2025
Currency:
USD

Features & Tags

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