Natural Beauty & Hair Care eCommerce Brand with Strong DTC, Retail Presence, and High Repeat Orders

This is a well-established Natural Beauty and Hair Care brand operating with a strong B2B and DTC eCommerce model. The business boasts a significant online presence, evidenced by over 650,000 social media followers and endorsements from celebrities and influencers. It has cultivated a loyal customer base, with a 34% repeat order rate and a substantial email (100,000+) and SMS (70,000+) subscriber list, indicating strong customer engagement and recurring revenue potential through its subscription service. The brand focuses on clean, organic ingredients for natural hair care products, serving a growing market. While the online store accounts for 85% of sales, there is also a solid retail presence in over 600 stores. The business has demonstrated consistent growth in free cash flow and offers significant opportunities for scaling through enhanced digital marketing, SEO, email marketing, and social media content creation. The operations are lean, run by a small team of 3 contractors plus the owner, with minimal working capital needs.