Niche Eco-Friendly Online Toy Store for Sale in Brooklyn, NY

This is a turnkey opportunity to acquire a well-established, niche e-commerce brand specializing in high-quality, eco-friendly, and open-ended play products for children. Operating successfully for 3.5 years, the business has cultivated a strong following by focusing on ethical sourcing and developmental toys. The operation is highly streamlined, requiring only 2-3 hours of owner time daily, supported by one part-time assistant for shipping and customer service. The online storefront utilizes a small, leased fulfillment space in the NYC metro area, benefiting from long-term supplier relationships with domestic and regional makers. Significant growth potential exists through expanding into subscription models, developing proprietary brands, or entering wholesale channels. The seller is moving on to a new business venture.