Niche Glow Products eCommerce Store

This is a well-established eCommerce business specializing in a wide variety of glow products suitable for both residential and commercial applications, including driveways, patios, landscaping, jewelry crafts, and swimming pools. The business boasts a strong, memorable, and keyword-rich domain name, with an average order value of approximately $119.00. Operations are efficient, with 75% of orders shipped from inventory and 25% via just-in-time shipping. The owner currently dedicates about 25 hours per week to managing the business, which requires less than 500 sq. ft. for inventory storage and operations. Sales are primarily driven by search engines (70%), with referrals and social media contributing 20%, and direct traffic accounting for 10%. The business's success is attributed to its robust processes, strong supplier relationships, and current market position. Significant growth opportunities exist, including expanding product offerings from wholesalers, implementing PPC marketing, launching aggressive email campaigns, broadening social media presence, and expanding to major online marketplaces like eBay and Amazon. The owner is selling to pursue other business interests and will provide strong transitional support tailored to the buyer's needs.