Nutritional Supplement eCommerce Store

This is a well-established, five-year-old e-commerce business specializing in nutritional supplements and a wide array of health and wellness products. The company markets over 25,000 products, including vitamins, herbs, minerals, personal care items, sports nutrition, diet products, and pet health supplies. A key operational advantage is its just-in-time inventory model, which accounts for 98% of orders, resulting in very low working capital requirements and high scalability. The business benefits from strong search engine presence for its key products and a significant footprint on multiple shopping engines. It boasts a customer database of over 92,000 individuals, which has not yet been actively marketed, presenting a significant opportunity for growth. The business can be home-based and easily relocated. The website is user-friendly, featuring Google-powered site search, intuitive navigation, a vitamin blog, social media integration, an easy shopping cart, international shipping, and diverse payment options. The backend administration system is robust, managing data feeds for shopping engines and optimizing wholesale vendor management to enhance profits. The owner is selling due to other business interests. The nutritional supplement market is identified as a strong growth area, unaffected by economic downturns.