Online Men's Lifestyle Publisher

This is a nine-year-old online men's lifestyle publisher that has published over 1,800 original articles. The business generates revenue primarily through advertorials and PR campaigns with aligned brands. In 2016, it achieved over $71,000 in annual revenue, with 2017 showing significant growth of 60% year-over-year, reaching over $57,000 in the first six months. The website covers a range of lifestyle topics including travel, life advice, style, and gadgets. Operations are lean, with a self-managed team of remote, native-speaking English freelance writers based in New Zealand, the UK, and Canada. The business boasts a strong base of new and repeat advertising clients. The owner currently dedicates only 5-7 hours per week to supervision and management, having automated operations and established detailed procedures. Significant growth opportunities exist in paid campaigns with PR companies and brands, selling complementary services or products, ad networks, affiliate marketing, email marketing, and leveraging an existing database of advertising agencies and potential clients. The owner is selling to pursue other business interests and will provide transitional support.