Online Nutritional Supplement & Health Products E-commerce Business

This is a well-established, three-year-old, 5-star rated Yahoo ecommerce business specializing in nutritional supplements, vitamins, personal care, pet care, and beauty products. Operating through a single website, the business markets over 400 products. Sales and pre-tax profit have shown substantial growth year-over-year. The operational model is lean, with approximately 20% of products stocked in-house (focusing on top sellers) and 80% fulfilled via a just-in-time delivery system from major national distributors, minimizing inventory holding. Vendor contracts are in place with top manufacturers, and all accounts are in good standing. The business benefits from a solid search engine presence for key products, driving significant organic traffic. The average order value is $97, with sales extending to 34 countries. Requiring only about 400 square feet and one person to operate, this listing is an ideal home-based business. Significant growth opportunities exist through expanding product lines and leveraging paid marketing channels. The owner is selling to focus on other business interests and will provide strong transition support.