Online Women's Lifestyle Publisher with Established Content and Engaged Audience
Women's Lifestyle Brand
Financial Details
- Asking Price:
- $100,000
- Annual Revenue:
- $59,000
- Cash Flow / SDE:
- $59,000
- Profit Metric:
- Revenue
- Valuation Multiple:
- 1.7x
- Source:
- Date:
- September 18, 2025
Key Highlights
Description
This listing represents an established eight-year-old online women's lifestyle publishing business. The website features over 2,000 original articles covering diverse topics such as travel, career advice, fashion, and beauty. In 2015, the business generated over $59,000 in annual revenue primarily through advertorials and PR campaigns for aligned brands. It boasts a significant and engaged audience with over 21,000 combined social media followers across platforms like Pinterest, Twitter, and Facebook, and a newsletter list of over 11,000 subscribers. The operation is lean, with low overhead, managed by an offshore, part-time editor and contractors, with the owner currently dedicating only 5-10 hours per week. The business has a strong base of new and repeat advertising clients and significant untapped growth potential in areas like paid campaigns, affiliate marketing, and email marketing. The owner is selling to pursue other business interests and will provide strong transitional support. Unique perks associated with the business include all-expense-paid media trips, exclusive event invitations, and opportunities to connect with influencers.
Industry Information
- Industry Description:
- Online publishing, lifestyle content, media
- Classification:
- Communication & Media
Operational Snapshot
- Year Established:
- 2017
- Employees:
- 20
- Reason for Selling:
- Owner wants to pursue other business interests
Real Estate & Lease
- Status:
- Not included
Listing Details
- Listing ID:
- db4fd578-07d6-4bff-8ddf-e8a1973189ad
- Deal Status:
- Sold
- Last Updated:
- September 18, 2025
- Currency:
- USD