Outdoor Enthusiast Products eCommerce Business

This is a well-established 12-year-old eCommerce business specializing in a niche market of outdoor gear, fitness products, and emergency preparedness supplies. The company boasts over 450 SKUs and efficiently fulfills 60% of its orders via Amazon FBA, ensuring streamlined operations. With an average order size of $45, the business demonstrates consistent customer engagement. It benefits from strong, well-maintained supplier relationships and is structured for remote operation, requiring only an internet connection and capable of being managed from anywhere within the US. The business also possesses memorable, keyword-rich domain names. Significant opportunities for expansion are identified, including broadening the product catalog from existing suppliers, penetrating other online CPA comparison shopping engines, enhancing SEO efforts to drive organic traffic, implementing PPC advertising campaigns, and exploring international markets. The offering is a complete turn-key business, with the current owners committed to providing robust transitional support tailored to the buyer's needs. The owners are divesting due to full-time professional commitments in unrelated fields.