Outdoors Amazon FBA & eCommerce Business for Sale - $1.97M Asking Price, $50k Monthly Profit

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Financial Details

Asking Price:
$1,968,498
Annual Revenue:
$2,684,352
Cash Flow / SDE:
$50,474
Profit Metric:
Profit
Valuation Multiple:
39.0x
Source:
Date:
September 30, 2025

Key Highlights

Established Amazon FBA and eCommerce brand in the thriving outdoors niche with a strong reputation and loyal customer base.
Diversified sales channels (Amazon FBA, Shopify, Walmart, TikTok, eBay) and a proven product line with 95 SKUs.
Turnkey operation with minimal owner involvement (approx. 7 hours/week) and experienced VAs willing to continue, offering significant growth potential.

Description

This is a well-established Amazon FBA and eCommerce business operating in the popular outdoors niche, launched in October 2021. The brand offers a diverse portfolio of 95 SKUs, primarily focusing on camping equipment and accessories. Sales are robustly diversified, with 85% generated through Amazon FBA and the remaining 15% spread across Shopify, Walmart, TikTok, and eBay. The business has cultivated a strong reputation for quality, evidenced by thousands of customer reviews averaging 4.4–4.5 stars.

Financially, the business demonstrates strong performance with a profit margin of 23% and efficient advertising spend, maintaining a low TACoS of 9%. Products are reliably sourced from three suppliers in China, ensuring a consistent inventory flow. Operational overhead is minimal, with the seller dedicating approximately 7 hours per week to overseeing PPC strategy, shipments, and inventory management. Two experienced Virtual Assistants currently handle customer service and daily data entry tasks and are willing to continue with the new owner, making this a highly manageable, turnkey operation.

Significant growth opportunities exist, including expanding the SKU range with new variations and models, increasing average order value through bundling and cross-selling, and further scaling non-Amazon sales channels to diversify revenue streams. This business represents an attractive investment in a thriving market category, offering a loyal customer base and attractive margins.

Industry Information

Industry Description:
Outdoors and Camping Equipment
Classification:
Retail

Operational Snapshot

Year Established:
2021
Employees:
2
Reason for Selling:
Focus on another business

Real Estate & Lease

Status:
Not_included

Assets & Inventory

Includes Inventory:
No

Listing Details

Listing ID:
cf1f5767-a222-4dc2-b414-886c5ea698e5
Source Listing ID:
87337
Deal Status:
For Sale
Last Updated:
September 30, 2025
Currency:
USD

Features & Tags

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