Personalized Fleece Blanket eCommerce Brand - Amazon FBA

This is a well-established Amazon FBA eCommerce brand specializing in personalized and themed fleece throw blankets, catering to a wide range of special occasions. The business successfully merges the demand for unique gift-giving with the popularity of personalized items. It boasts strong profit margins of 39% and a healthy customer lifetime value. The brand has demonstrated significant growth potential, with opportunities for product line expansion, entry into new eCommerce marketplaces (Etsy, eBay, Walmart), and international market penetration. Operations are lean, with the owner dedicating only 10 hours per week, and the business can be run remotely. Manufacturing is handled by accredited suppliers, and the company holds two USPTO registered trademarks. The 3PL warehouse in California ensures efficient fulfillment. With a solid foundation and clear avenues for scaling, this business presents an excellent opportunity for a buyer looking to enter or expand within the profitable online retail and gift market.