Pool and Spa Parts E-commerce Business

This is a nine-year-old e-commerce business offering a comprehensive selection of pool parts and accessories, including filters, cleaners, heaters, motors, lights, and covers, featuring over 8,000 different products. The business boasts high sales volume and a strong repeat customer base, with an average order value of $275. Operations are lean, managed by one owner and one subcontractor, with all orders drop-shipped directly from suppliers, requiring only 400-600 square feet of operational space. Marketing is driven by search engines, referrals, direct traffic (45%), and shopping engines (32%). Major growth opportunities exist by expanding product lines, investing in SEO and PPC, and implementing aggressive email marketing campaigns to its database of approximately 85,000 customers. This presents an exceptional opportunity for an existing pool product company or an entrepreneur looking to enter the market. The owner is selling due to other business interests and will provide strong transactional support.