Pool Products & Accessories eCommerce Store

This is a well-established 14-year-old e-commerce business specializing in pool products and accessories. It boasts an extensive catalog of over 5,000 products and 4,500 SKUs, with an average order value of $170. Sales are diversified across its own website (60%) and Amazon (40%), supported by a database of approximately 60,000 customers. The business model primarily utilizes drop shipping from suppliers (80% of orders). Significant growth opportunities exist, including expanding product SKUs from current wholesalers, implementing PPC marketing, and venturing into Amazon FBA and other marketplaces like eBay and Walmart. The business is presented as a turn-key operation, with the owner offering comprehensive transactional support. The owner is selling to pursue other business interests.