Profitable 10-Year Established Online Auction Business in Idaho with Seller Financing

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Financial Details

Asking Price:
$1,400,000
Annual Revenue:
$1,900,000
Cash Flow / SDE:
$357,000
Profit Metric:
Cash Flow (Seller's Discretionary Earnings)
Valuation Multiple:
3.9x
Location:
ID, US
Source:
Date:
October 29, 2025

Key Highlights

Highly profitable operation showing $357,000 SDE against $1.4M asking price.
Streamlined business model focused on high-performing core services (75% off-site liquidations).
Seller financing available ($400k owner carry) and strong operational history spanning 10 years.

Description

This is a profitable and well-established online auction business operating for 10 years in Idaho, boasting 19,000 customers and generating $357,000 in Seller's Discretionary Earnings (SDE) on $1.9 million in revenue. The owner has strategically refined operations by eliminating unprofitable auto flipping, resulting in an improved 26% gross profit margin in 2023. Core revenue streams are anchored by consistent off-site business liquidation auctions (75%), supplemented by niche vehicle sales (15%) and flexible consignment inventory (10%). The business includes $64,850 in FF&E and $5,000 in inventory. The facility is leased for $3,500/month, and the seller is highly motivated due to relocation, offering attractive seller financing terms.

Industry Information

Industry Description:
This business operates primarily as an auction service provider, specializing in off-site business liquidations, niche vehicle sales (RV, food trucks), and consignment inventory management, fitting best within the Service Businesses category.
Classification:
Service Businesses

Operational Snapshot

Year Established:
2015
Employees:
5
Reason for Selling:
Relocation

Real Estate & Lease

Status:
Leased
Monthly Rent:
$3,500 USD

Assets & Inventory

FF&E Value:
$64,850 USD
Includes FF&E:
Yes
Inventory Value:
$5,000 USD
Includes Inventory:
Yes

Broker Contact

Name:
Mark Cardoza
Company:
First Choice Business Brokers

Listing Details

Listing ID:
a78ca0b7-96d0-4b77-89eb-9a17de0f84a1
Source Listing ID:
2434712
Deal Status:
For Sale
Last Updated:
October 29, 2025
Currency:
USD

Features & Tags

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